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Real Estate Investment Strategy

Top 6 Strategies

Intro to Real Estate Investment Strategy

If you’re new to real estate, it can be daunting to try to learn the ins and outs of the industry at face value. All in all, there are two major components to every real estate transaction: an investment vehicle and a strategy to execute. Learning about different property types is always a good start, the following are the most common types of real estate:

  • Raw Land
  • Single Family Homes
  • Apartments
  • Multifamily Homes
  • REITs
  • Commercial Property

Your investment goals and capital will determine the type of property and investment vehicle you ultimately choose. Keep in mind, you will want to follow the housing market as you develop your own real estate investment strategy. The housing market has a cycle that can be most easily understood in five following points:

  • Peak: All-time high prices when multiple offers are possible, sometimes exceeding asking prices.
  • Tipping Point: When prices fall, foreclosures rise, and homeowners struggle to sell.
  • Decline: Point at which prices continue to fall, and people stop buying and selling.
  • Bottom: When there are bottom-out prices, deals are plentiful at this time.
  • Climb: When buyer confidence rises, leading to an increase in property sales, and overall prices hike up.

Top 4 Stategies

Real estate is a multi-billion-dollar industry offering a wide range of investment opportunities and strategies to pursue. If you are looking to invest in real estate you will most certainly develop a strategy to focus on: price, health of the market, location, rental property leasing and renovations. The following are different real estate investment strategies most commonly seen in the real estate industry today:

  • Buy and Holds: A buy and hold real estate investment is a long-term investment that benefits from property appreciation and steady cash-flow income. It can be as small as a single-family home, or as large as an apartment building. The buy and hold strategy is beneficial if it is cash flow positive, because you want the property to pay for itself and then some. For a buy and hold strategy to be successful the investor must research the market, neighborhood, and all property expenses.

  • Air BNB Investment Properties: As an offshoot of the buy and hold strategy, vacation rentals, aka Air BNB properties, are also very common. More and more we see the use of Air BNB properties. The strategy with a vacation rental is managing the turnover between tenants. For this reason, the location is important for determining cash-flow positive occupancy rates. Leasing regulations may apply depending on the property type. If done right, Air BNB investments have produced more income than traditional investments.

  • Fix and Flips: The fix and flip strategy is one of the most popular real estate investment strategies out there today. Consisting of buying distressed properties, renovating, and reselling, fix and flips can be extremely lucrative. The location, estimated completion time for renovations, available capital, price, and health of the market all play a huge role. With a fix and flip, the stars must align in that the price has to be right, the investor’s team has to complete renovations on time, the market has to be healthy and the location has to be right to profit.

  • Wholesaling: The wholesaling strategy requires no money down, and consists of finding sellers who have yet to put their properties on the market, and buyers. The wholesaler receives a commission or share of the selling price. This strategy requires strong networking skills and communication skills. It is not as common, but when done right it is effective.

In Summary

You don’t have to be a real estate expert to invest in real estate. You do however, need to understand some key fundamentals and be in tune with the market. Developing a strategy or choosing any of the above strategies are excellent starting points. If you will require funding for your next real estate investment, you will want to shop around for a loan deal. Similarly, if you are looking to invest in a REIT or crowdfund, you will want to shop around for the best buy-in to yield ratios. Timing, location, price, and the health of the market should be four key things you are constantly thinking about when developing a real estate investment strategy. Contact CityVest today to help you approach your next real estate investment with the extra competitive edge to maximize your return.

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  • A completely new alternative to investing in stocks and bonds.

    Every CityVest investment undergoes a thorough due diligence process by our experienced underwriting team. Of the hundreds of projects reviewed each month, fewer than 1% are approved.

    CityVest can help you:


      You benefit through professional investment structures, which target passive returns for our investors in a range from 10% to 25% - often with a preferred return.


      CityVest pre-screens investments for you through our underwriting and due diligence process. We partner with institutional investment funds and sponsors and we seek a preferred rate of return.


      Since real estate investments typically generate cash flow income, while common stock does not, real estate valuations tend to be less volatile and less sensitive to market risk factors.


      CityVest will handle all of the accounting and administration of your investment, while you can monitor the returns.

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